1. Define the difference between post reach and post engagement.

Post reach is going to be how many people your video reached or people saw your video. You can see how many people actually looked at it. Post engagement is going to be the likes or comments that people posted on or to your video, also who may have shared it. Once shared, it can reach many more people!

1. Why is knowing the difference important and how does it serve the customers?

The difference is very important because you can see if It is targeting people outside of your page, this way your business can become more well known as far as reach goes. I have not paid for my videos or photos to be reached too far outside my community, so I only have organic views as of now. It's just interesting to see how many people are seeing the video as far as post reach goes. Once you see that you can see what kind of posts are more popular than others. I notice that my videos have a higher reach, but the photos I post have a higher engagement! This is all good to know when you are trying to expand a business, to see what works more. They are two totally different tools to use when it comes to marketing and business. Engagement is always good because people want to see what people have to say about your posts or business. Reach is always good because the more you reach, the more impact you can make and expand.